Throughout 2010 many clients have commented on phone calls they have received from various website marketing companies offering to put their website in "the champagne box" on page one of the search results with unlimited clicks for the small sum of £99 or £129 per month! Whats more, a large number of these so called " marketing companies " claim to actually work for Google and use as their opening line "hi I'm calling on behalf of Google". What a good deal this is I thought, in fact this is an unbelievable deal so I investigated further.
So how do they give you unlimited clicks throughout the month for such a small fee? It's quite simple really, they use very low quality long tailed key phrases/words and narrow the AdWords display area down to a very small radius, say a 20 - 30 mile radius of your address, if your lucky! As an example : plumbers in Manchester who fixes boilers, its not really a searchable term, a better term would simply be plumber in Manchester, however this would cost around £1.00 per click and the long tail version would be around £0.10 per click, in addition to this one company in particular was not even offering unlimited clicks as described on the phone, instead the small print stated unlimited impressions, so do remember check the small print. Before you use any SEO or web marketing company, check the web for reviews and also ask to see their portfolio.
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